Google Analytics can be a terrific resource to produce remarketing audiences. You can sector by behavioral metrics, time on website, converters, and so on. In basic, there is far more functionality to Analytics’ remarketing audiences than with the more typical AdWords tag.

To even more develop this case, we can develop out remarketing audiences around what medium they got here to our website from. To provide ourselves a fast analytics refresher, the 4 primary mediums of traffic are:

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